Strategic Partner. Elite Athlete. Operational Architect.
Meet the driving force behind The Assist.
Two Careers. One Standard: Execute.
Fifteen years playing, twelve more building Division I programs from the inside. I didn’t study how basketball is a business. I lived it, every budget, every roster, every recruiting cycle.
Then I brought that same intensity into enterprise tech, closing multi-million-dollar deals and driving go-to-market strategy for one of the largest SaaS ecosystems in the world.
That’s where the edge comes from. Two worlds that rarely speak the same language, elite athletics and enterprise strategy, and I’ve operated at the top of both: a Nike All-American on one side, a top performer in enterprise tech on the other. That collision is exactly what makes The Assist different.
Chicago, Illinois. Serving programs and companies nationwide.
Executive Coaching and More
Executive coaching is part of what I do: mindset, communication, working through high-stakes decisions together. But it doesn’t stop there.
I build the systems with you: recruiting pipelines, NIL structures, fundraising campaigns, staff workflows, and the AI tools your program runs on. Need a new recruiting board? I help build it. Need a workflow your staff will actually use? I build that too.
Why The Assist Was Built
I founded the company as BCMARS Consulting Group, operating today as The Assist. Advisory work doesn’t have to be cold or rigid. I bring the discipline of enterprise strategy and the standard of elite competition together with real warmth and the intense, get-it-done attitude it takes to keep elevating your program’s success.
I treat your program like my home court: competitive, transparent, all in.
What we believe about running a program.
On Culture
“Accountability isn’t a team meeting. It’s a daily operational habit.”
On Human Leadership
“High standards and deep empathy aren’t opposites. They’re the foundation of winning teams.”
Ready to build the operating system underneath your wins?
Forty-five minutes, no deck. We will tell you which of the seven pillars is holding your program back.