Strategic Partner. Elite Athlete. Operational Architect.
Meet the driving force behind The Assist.
Two Careers. One Standard: Execute.
Fifteen years playing. Twelve more building, operating, and scaling a Division I program from the inside.
Before I ever ran a program, I lived inside one, as a player. I know what the dog days actually feel like: the early mornings nobody sees, the mental toughness it takes to keep showing up when the results aren’t there yet, the fortitude required to trust the process on the days it’s hardest to believe in it.
That’s not theory to me. It’s 27 years of showing up on the days nobody’s watching, adjusting when the plan breaks, and getting the job done anyway.
Then I took that same standard into enterprise tech, closing multi-million-dollar deals and driving the go-to-market strategy behind one of the largest SaaS ecosystems in the world. Add a Nike All-American point guard résumé to the mix, and The Assist was born.
I made that jump myself, from the court to the boardroom, and I know exactly how hard it is without the right preparation. That’s why player growth and life after sports aren’t an afterthought here. They’re built into the work from day one.
Chicago, Illinois. Serving programs and companies nationwide.
The framework behind every engagement.
College, pro, AAU and high school.
Athletics and sports business.
Systems your staff can run without you.
Executive Coaching and More
Four commitments we make on the first call.
Direct
You work with the principal. No handoff to an associate bench after the sale.
Documented
Every recommendation lands as a playbook with an owner, a cadence and a date.
Compliant
NIL work is built to survive a compliance review, not to test one.
Candid
If an engagement is not the right fit, we say so on the call and refer you elsewhere.
Why The Assist Was Built
I founded the company as BCMARS Consulting Group, operating today as The Assist, to close the gap between two worlds that rarely talk to each other.
Advisory work doesn’t have to be cold or rigid. We bring the discipline of enterprise strategy and the standard of elite competition together, with real warmth and a genuine stake in your program’s long-term success. We treat your program like our home court: competitive, transparent, and all in.
What we believe about running a program.
On Culture
“Accountability isn’t a team meeting. It’s a daily operational habit.”
On Human Leadership
“High standards and deep empathy aren’t opposites. They’re the foundation of winning teams.”
What changes after the audit
Name · Title
Name · Title
Name · Title
Meet the person you would actually be working with.
Forty-five minutes, no deck. We will tell you which of the seven pillars is holding your program back.