The Program CEO Framework
Executive clarity across every part of the operation, scored the same way, every time.
Every pillar below reflects one truth: your program is a business. Each pillar has its own scorecard, its own owner and its own cadence. No pillar is left as an abstraction.
Branding & Marketing
Your program sells itself before you say a word. We build the identity, the content engine and the story recruits repeat to their parents.
- Visual and verbal identity, applied consistently across every channel.
- A content engine with a calendar, owners and a weekly cadence.
- The program story, written so recruits repeat it at the kitchen table.
- Recruiting collateral and social assets your staff can produce without an agency.
Recruiting & Pipeline Strategy
A board, a cadence and a scoring model, so the pipeline survives a staff change.
- A recruiting board with stage definitions and exit criteria.
- A scoring model that ranks fit, not just talent.
- A weekly contact cadence with owners and board hygiene.
- Documentation that survives a staff change mid-cycle.
NIL Architecture & Equity
Collective structure, compensation bands and disclosure workflows built to survive a compliance review.
- Collective structure and governance, written down.
- Compensation bands by role and market, defensible on review.
- A single intake workflow and a disclosure log.
- Athlete education so equity conversations start from the same page.
NIL work is architecture, not compliance advice. We build the structure, bands and disclosure workflow and work alongside your compliance office and counsel rather than replacing them.
Fundraising & Philanthropy
Donor tiers, case statements and a calendar your development office can actually run.
- Donor tiers with named benefits and stewardship owners.
- Case statements that read the same from every seat.
- An annual calendar development can run without heroics.
- Reporting that shows donors what their money moved.
Operations & DOBO Advisory
Travel, budget, compliance and calendar systems that take administrative work off the head coach.
- Travel and per diem workflow, with approvals that do not stall.
- Budget tracking a Director of Basketball Operations owns end to end.
- A season calendar that holds through a road trip.
- A run-book that gives the head coach hours back every week.
Talent & Culture
Role clarity, staff scorecards and the hard conversations, scripted.
- Written role definitions, so no two staff own the same thing.
- Staff scorecards reviewed on a set cadence.
- Scripts for the conversations most staffs avoid.
- Player growth and life after sport, built in from day one.
AI & Digital Innovation
Athletic program AI workflows for scouting notes, recruiting communications and reporting.
- Scouting notes summarised the same way every time.
- Recruiting communications drafted from your own language.
- Reporting that turns a weekly ask into a standing answer.
- The two places we tell you not to use it.
See where your program scores.
Seven pillars. One scorecard. Take the quiz, or start with the two-week audit.